The London based company, which is the market leader in auditing media trading deals in the United Kingdom and Republic of Ireland, employs eight staff. They will now be part of the PwC team based in London.
David Rickard, the founder of Rickards will advise PwC in a consulting capacity.
The arrangement will bring benefits to Rickards clients by aligning PwC’s media and audit credentials with Rickards’ deep sector knowledge and contacts, built up over 35 years.
Clients will benefit from PwC’s audit quality, rigour, forensics analysis, technology platforms, and expertise in cyber security and data privacy; while the transfer of Rickards staff to PwC means clients will also retain the high quality service and personal touch they have always enjoyed with Rickards.
The move follows several other acquisitions including cyber security company Praxism, customer, digital and technology services solutions provider Outbox and European consultancy Mokum.
Sam Tomlinson, PwC partner, said: “We are absolutely delighted to have concluded this acquisition. David and his staff are being welcomed with open arms by PwC and I am sure their clients will quickly see the benefits of our combined services.”
David Rickard commented: “PwC impressed me with their understanding of the unique UK media sales market and their broader media measurement expertise.
“Our combined strengths will benefit our clients immeasurably and I look forward to continuing to work in the media market alongside PwC’s media team.”
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