Caroline McDevitt says,
“After 30 years of experience in the media; as Board Director of West Country Television (now ITV), CEO of BARB and Managing Director of Advertising at IPC (now Time Inc.), I am delighted to be joining Rickards Media Services as a Consultant.
Throughout my career I have worked with David Rickard and his team and they remain at the forefront of the industry providing a highly professional auditing service and evolving to satisfy the changing commercial needs of clients. They have built strong business partnerships across all key media sectors and have an unrivalled portfolio of clients.”
David Rickard says,
“It’s great to be working with Caroline again and also to have a member of Women in Advertising and Communications London (WACL) club in the team at RMS. Caroline has a wide variety of skills which amongst others; helped to build a new TV franchise in the West Country (WCTV) and make a handsome return for shareholders when WCTV was sold to Carlton TV. As CEO of BARB she oversaw the transition of measurement to meet the new digital era demands of TV in the UK (BARB were first to go digital globally) and changed the commercial culture of IPC (now Time Inc.) to bring it in line with its American owners.”